Website for Diet Coach - michalinajakubczyk.com
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Digital services and products website

An e-commerce site, blog, and dietary service sales all in one place. Everything is wrapped in a pleasant design with an important message for Young Moms.

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Technical details - What's behind this website?

The site serves many functions, from educational to sales. First, there’s a blog with several categories of posts. Another element is the online store, where I set up the sale of digital products. This required setting up automation to send email notifications to customers after purchase and payment.

The site also allows customers to select a service and schedule an appointment with a specialist on a specific date. Technically, this is linked to a calendar plugin, which is connected to the site author’s email and provides information about new appointments. This meets the needs of customers who can instantly see available dates and book online without spending extra time.

A few words about SEO and preparing the site for paid campaigns

The high competition among nutrition specialists requires many actions to make dietitians stand out in the market. Therefore, my consulting also involved enhancing the site’s visibility on the internet. This includes both organic searches (SEO) and paid actions to improve the quality score of the landing page.

strona www dla dietetyka

This is EXTRA! Why do we develop web analytics?

The site is continuously expanding. We analyze the site’s effectiveness in terms of sales and user engagement. Full analytics using Google Analytics 4 and Google Search Console enables us to respond to changes. Adjusting seemingly insignificant elements of the site benefits the conversion rate and increases traffic.

Your dream website is waiting for you

Contact me and let’s start working towards your success!

FAQ

Yes, I design websites and transform them into fully functional, live sites. Sometimes clients migrate their sites from other content management systems (CMS), and I assist in transitioning to more user-friendly systems like WordPress or Webflow.

I’m open to challenges from any industry. However, I have extensive experience designing websites for small to medium businesses, portfolio sites for sole proprietors such as photographers, lawyers, and psychologists, and related medical professions. I’ve also created culinary blogs and news sites, and I can set up an online store for selling both physical and digital products and services.

Collaboration is tailored to individual client needs. I meet people who need support from scratch, focusing on marketing strategy, brand building, and visual identity, setting marketing goals, and discussing how and when to achieve them—often including website creation.

For established companies facing challenges like customer acquisition or process optimization, I conduct audits to identify issues and devise a plan for improvements.

I often work long-term with small businesses, including sole proprietors, handling advertising accounts (Google Ads), SEO, UX improvements, and analytics implementation.

Yes, although many clients opt to learn basic CMS operations, enabling them to manage their sites independently. I provide training for team members responsible for content updates and layout changes, offering more freedom and autonomy.

Yes, I’ve been a UX designer since 2021. I started in online marketing but sought the skills that a UX designer possesses. With a degree in UX design, I better understand audience motivations, conduct more effective research, and save time and resources by avoiding misguided investments.

Being a designer allows me to creatively and purposefully design websites that address real user problems, aligning with business goals. This makes me a user-focused marketer and a more effective designer.

I provide comprehensive online marketing services, brand building, and improving user experience. My services include:

  • Website usability audits (User Experience)
  • Planning and launching ad campaigns (primarily Google Ads)
  • Ad system audits for performance improvement and cost optimization
  • SEO consulting or management (including audits, training, or ongoing collaboration)
  • Implementing comprehensive web analytics (in conjunction with other services)

 

I can also help if you:

  • Are new to online business and unsure where to start
  • Need to find your target audience
  • Want to organize your online marketing knowledge for more independence
  • Wish to automate service sales
  • Face issues with attracting the right clients

Yes, I offer a wide range of marketing services. I advise on best practices during consultations, especially useful for startups or businesses struggling with customer acquisition. I also work independently, managing both paid and organic campaigns based on developed strategies.

I can help with:

  • Planning marketing strategies and necessary resources
  • Creating content plans for long-term results
  • Organizing actions and setting marketing department goals
  • Calculating marketing budgets and prioritizing tasks
  • Sharing best practices and teaching essential online marketing tools

 

SEO is crucial for online visibility, and it’s a key part of my work. My SEO services cover technical aspects and both on-site and off-site actions. SEO collaboration often begins at the initial website project stage. Many clients continue working with me until they achieve visibility and results in search engines. This involves setting up monitoring systems and tracking performance through analytical reports.

Yes, I do, as part of broader collaborations. If my audit suggests a need for analytics implementation or expansion, I offer support. When designing a website, I ensure analytics are integrated from the start.

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